Event Farm Mobile Check-in App

Story/Problem: Event Farm created a check-in app for their clients to use to check in and manage their attendees at their events several years ago. And since then, users of the app spoke up with a lot of feedback. Most of the feedback had to do with the app not working offline, which happened often enough as events could take place in the most random of places. But also, a lot of users stated that certain parts of the app were just not functional any longer or did not really hold any value, such as stats/analysis section. And lastly, the designs of the old check-in app were definitely nowhere near the design trends of current and did not hold a candle to the user interface of their competitors' so a revamp of this check-in app was very much needed. 

With the experience and know-how from working on the NIKE Xenia mobile app, I took on the challenge of re-designing Event Farm's outdated check-in application, as many of our users found our check-in app to be useful, if it actually functioned the way it was meant to. 
 

Role: User Experience Designer + User Interface Designer

Team: Grayson Brown (also, User Experience + User Interface Designer) 

Tools Used: Sketch, InVision, JIRA, White-board, post-it notes, paper, and pencil

Process/Outcome:  

• Did a deep dive into the old check-in app to understand features and user flows. 

• Utilized the old check-in app at an actual Event Farm event we hosted to figure out the strengths to keep and the specific pain-points to address

• Conducted market research on other apps that allow check-in functionality as well as any other event marketing SaaS platforms that had mobile applications to see what else we could add/detract from the newer version of the check-in app

• Design-think brainstorm with Grayson to come up with basic MVP of features, information architecture, and the "nice-to-haves" and then split up to create some lo-fi wireframes of two separate features of the app 

• Reconvened with both of our set of wireframes and from there, took the best parts of each set of designs and started tackling down feature by feature 

• Presented lo-fi wireframes to mobile developers and stakeholders and received feedback on features, no user interface quite yet.

• Reiterated on lo-fi wireframes post-feedback and then started taking a stab at user interface design. 

• Established a design language for the check-in app. 

• Reiterated plenty more times on the work flows and the user interface until we delivered the final product.